Archive for October, 2010

My Most Memorable BCO Moment: Meeting Lori

I’d been working at Breastcancer.org for about 2 weeks. It was my first assignment – do a video about Breastcancer.org and our girls’ prevention initiative.

We were doing the video shoot over the weekend at Lankenau Hospital outside of Philadelphia. We had set up interviews with a number of patients treated by Breastcancer.org founder and president Dr. Marisa Weiss.

I arrived early with the film …

My Most Memorable BCO Moment: Strength in Numbers

There probably isn’t one specific moment about working at Breastcancer.org that stands out above and beyond all others. It’s more the day-to-day experience of planning and improving our web content — always looking at what else our audience needs from us — and recruiting great experts who can answer those very specific treatment questions.

When I was diagnosed with breast cancer in 1998, I was …

When a Friend Gets Sick

Several years ago, an acquaintance of mine died of breast cancer. We were not close friends but I had known her for years and our sons were good friends—they still are. What’s most important, though, is that I highly valued her as a person—she was simply one of those people who are plain good. I knew her cancer had returned and that she was terminal, …