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Archive for the ‘Inside’ Category

Rock the Ribbon 2013: Celebrating the Strength and Brilliance of the Women We Serve

By on September 25th, 2013 Categories: Events, Inside

Over the past three years, Rock the Ribbon,’s annual fundraising event, has attracted over 2,000 people and raised over $1.6 million in support of our organization (80% of all funding goes to support our programs, so this event is hugely important to our organization). This year, we’re taking the event to Vie in downtown Philadelphia, Pennsylvania, on Thursday, October 24, for the marquise …

The User Experience

By on August 18th, 2011 Categories: Inside

I’ve been working with since the summer of 2000. It has been an amazing journey.  I’ve watched this website grow from humble beginnings—a few dozen visitors a day—into the most popular breast cancer website in the world.

It is a neverending job to keep a world-class website up and running.

There’s expensive hardware that has to stay running all day and all night, every …

Donate or Bid – You Can Make a Difference!

By on March 2nd, 2011 Categories: Inside

[Editor's Note: These auctions have been discontinued. Thank you for your support!]

So much to do, and so little time… I know we all say it. Though, somewhere in all of that, we say to ourselves, “I would love to do something to make a difference.”

Here at, we are hoping our whole community can help make a difference. We’ve teamed up with an …

My Most Memorable BCO Moment: Meeting Lori

By on October 21st, 2010 Categories: Inside

I’d been working at for about 2 weeks. It was my first assignment – do a video about and our girls’ prevention initiative.

We were doing the video shoot over the weekend at Lankenau Hospital outside of Philadelphia. We had set up interviews with a number of patients treated by founder and president Dr. Marisa Weiss.

I arrived early with the film …

My Most Memorable BCO Moment: Strength in Numbers

By on October 8th, 2010 Categories: Inside

There probably isn’t one specific moment about working at that stands out above and beyond all others. It’s more the day-to-day experience of planning and improving our web content — always looking at what else our audience needs from us — and recruiting great experts who can answer those very specific treatment questions.

When I was diagnosed with breast cancer in 1998, I was …

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