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Aug 4, 2012 08:54AM
History of the pink ribbon:
Early in 1992, Alexandra Penney, then the editor in chief of Self, was busy designing the magazine's second annual Breast Cancer Awareness Month issue. The previous year's effort, inspired and guest edited by Evelyn Lauder-Estée Lauder senior corporate vice president and a breast cancer survivor-had been a huge hit. The question was, how to do it again and even better. Then Penney had a flash of inspiration-she would create a ribbon, and enlist the cosmetics giant to distribute it in New York City stores. Evelyn Lauder went her one better: She promised to put the ribbon on cosmetics counters across the country.
Penney recalls the birth of the ribbon now from her office at Ziff-Davis. "You know how it is when things are in the air," Penney says.
"A week later Liz Smith wrote about a woman who was already doing a peach-colored ribbon for breast cancer." The woman was 68-year-old Charlotte Haley, the granddaughter, sister, and mother of women who had battled breast cancer. Her peach-colored loops were handmade in her dining room. Each set of five came with a card saying: "The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon."
Haley was strictly grassroots, handing the cards out at the local supermarket and writing prominent women, everyone from former First Ladies to Dear Abby. Her message spread by word of mouth. By the time Liz Smith printed her phone number, Haley had distributed thousands.
Then Self magazine called.
"We said, ‘We want to go in with you on this, we'll give you national attention, there's nothing in it for us," Penney says. Even five years later, her voice still sounds startled by Haley's answer. "She wanted nothing to do with us. Said we were too commercial."
At the end of September 1992, Liz Smith printed a follow-up to Haley's story. She reported that Estee Lauder had experienced "problems" trying to work with Haley, and quoted the activist claiming that Self had asked her to relinquish the concept of the ribbon. "We didn't want to crowd her," Penney says. "But we really wanted to do a ribbon. We asked our lawyers and they said, ‘ Come up with another color."
They chose pink.
7/6/2009, IDC, 3cm, Stage IV, Grade 3, mets, ER+/PR+, HER2-