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Apr 25, 2020 10:26AM
I just presented the findings from a similar study via a Zoom professional meeting. This was a first for me that never would have happened if not for COVID-19. Some of the things mentioned plus a few of my own observations:
- Technology adoption. Video conferencing is here to stay. This affects a lot of the ways business will be conducted in the future. A lot more online meetings and educational events. I brought up telehealth which is certainly the case with my healthcare system. Get togethers with families and friends.
- Zoom dating. I had a 4 hour date with a good looking dude on the other side of the country last night. We both went through a number of IPAs. Someone I met in conjunction with some work I did a year ago. He is changing up his business model to include an online element.
- Video streaming for first run movies. This from Nielsen, who monitor media consumption.
- Currently, there is a movement back to more traditional brands for cleaning supplies that are cheap and effective.
- Going back to health, the ability to get second opinions across state lines without having to spend thousands of dollars on travel. This one is huge.
- A lot more education via online methods. Major upheaval both for secondary schools and universities. Ability to take classes globally.
- A huge disruption in the job market as these industries shift to a new business model. This will result in job loss for some, and major business opportunities for others. My friend who designs online curriculum for secondary school students is golden.
- I think there will still be a place for business attire, but much less so than before. I certainly dressed up to present at the major industry event. There is also an opportunity for "camera-ready" makeup. I just ordered up a huge supply of items that make me look a lot better on camera.
- Will all the walking I see people doing outside continue??
- One very funny observation is that the current mania for washing hands does not appear to extend to the rest of the body for a lot of people. Sales of soap and deodorant are down sharply. Ew!
- Home redesign to better accommodate home offices. Probably will negatively impact commercial real estate. Business opportunities for small contractors who can redesign existing houses to "find" office space.
- Belt tightening around a lot of items: personal care, clothing, travel, high end all sorts of items. Potentially, more frugal living. Economy contracting in response to less consumer spending.
- A lot of innovation and the need to adapt to new ways of doing things.
From my own experience in business, there is still a need to socialize in person. Not everyday for knowledge workers and customer service personnel, but there is a need for bonding and for feeling you are part of the team. I have managed people remotely, and it presents its own challenges. We also learned in the research that technology can only go so far, and that people yearn for human touch.
A lot of behavior we see right now is the result of people being "shell shocked" and terrified. But not everyone is. On the team of three who conducted this research, one is hiding at home and will not go out, one goes out in great fear, and I do mostly what I have done prior to the need to stay-at-home and social distance. But I don't encounter crowds when I go out and I am naturally introverted. Long solo bicycle rides are nothing new. That said, I do miss my friends.
The big test will be how soon after we get the "all clear" people will readily head out to socialize with friends in crowded places where it's difficult to wear a mask. I think the answer will depend on the person, and their individual need for social contact versus the degree of fear and being shell shocked.
Some will return to bars and restaurants immediately, while for some, it could be years before they dare to venture out. Let's hope it's sooner rather than later for my friends who make their livings as servers and bartenders, not to mention the owners of these businesses. Because "stimulus" can only go so far. - Claire
Completed all treatment (AC +T, lumpectomy, radiation and 5 years of AIs - anastrazole). Now celebrating every single day for the wonderful life I have been granted.
8/2009, IDC, Left, 2cm, Stage IIB, Grade 3, 1/21 nodes, ER+/PR-, HER2- (FISH)