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Sep 25, 2008 11:59AM
Sep 25, 2008 12:05PM
I do pick on Yoplait because they manipulate breast cancer FOR A PROFIT. If they were really interested in breast cancer issues, they would donate without obligation and they would remove rBGH and market that instead of the lid crap.
A quote from an informative article:
A cynic might note that if corporations really want to help in the fight against breast cancer, they could just make donations to the cause without forcing people to buy anything. To attract consumer attention, companies could advertise their donations on the product ("We gave money to X cause!"), or contribute money for every special label product sold, regardless of whether the label is sent back to the company. It is not as though they are unable to track sales.
Yoplait Yogurt, a subsidiary of General Mills, is most onerous in how they determine the amount they will donate to their cause, the Susan B. Komen Foundation, at the end of the year. As Sue D. complains on her blog, Red Stapler:
"I appreciate the fact that you want to help in the fight against breast cancer. The pink yogurt lids are very cute.
I will not, however, be saving the lids, rinsing them, collecting them, and sending them to you so you can donate a dime apiece to fighting cancer.
I figure I eat about 5 Yoplait yogurts a month. That's $6 per year if I collect lids for a whole year.
I know you're trying to be good corporate citizens, but can you just gimme a break and send the Susan G. Komen Foundation a check for $6 instead of waiting for my grubby, sour-milk-smelling lids?
I think you're just being petty if you can't agree to that."
It is more than pettiness, however. Companies like Yoplait rely on the fact that women will buy their yogurt to help the Susan B. Komen Foundation and then forget to send in their lids. In fact, Yoplait heavily promotes the "Save Lids to Save Lives" campaign in a thinly veiled effort to get women to buy more Yoplait, and to pressure their friends and family to do the same. "There's strength in numbers, so rally your friends to help," the website reads. "You want to tap into the people in your life as a resource. And we've got tools and tips to help you motivate them to collect more lids. It's our small way to thank you for your extra effort." Their tips for soaking your loved ones include organizing "just about any event you can come up with," including "a bake sale or an art show" and charging "pink Yoplait lids instead of cash." The tools include downloadable posters women can display to guilt co-workers, friends, and family into buying Yoplait and bringing in the lids for collection.
I am just sick of corporations exploiting breast cancer for profit. Yoplait donates 10 cents for every pink yogurt lid mailed back to the company. It would take four lids just to cover the price of the stamp. One person would have to eat 3 cups of yogurt a day for 4 months (and then collect and mail the lids) for Yoplait to donate $36. I just mail my check to Komen directly.
Sorry to disappoint.
Are we there yet?
10/4/2005, IDC, 2cm, Stage IIIA, Grade 3, 5/19 nodes, ER+/PR+, HER2+