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Posted on: Mar 29, 2012 01:36PM
Pink Ribbons, Inc.: The Movie
Posted on February 22, 2012 by Caitlin C.
Billions of dollars have been raised through the tireless efforts of women and men devoted to putting an end to breast cancer. Yet, breast cancer rates in North America have risen to 1 in 8. "What's going on?" asks our former Executive Director Barbara Brenner in Pink Ribbons, Inc. a new film now playing across Canada and debuting in the U.S. this year.
The Toronto International Film Festival says: "Léa Pool's devastating documentary about the industry and "culture" around breast cancer, addresses the rise of corporate involvement in fund-raising for charities ... and the impact it has had on research into the disease. Powerful and incendiary, the film is an important and timely piece from one of our finest filmmakers."
Thank you, Léa Pool, from the bottom of our pink ribbon-fatigued hearts, for making this movie. We need powerful. We need incendiary.
This film has been a long time coming. Based on Samantha King's brilliant book of the same name, Pink Ribbons, Inc. pulls back the pink curtain on why we aren't making progress in ending this epidemic. It's a curtain we've been tugging on for over a decade through our Think Before You Pink® campaign, where we encourage people to ask critical questions about breast cancer fundraising. We are thrilled to see this message go mainstream.
Pink Ribbons, Inc. also shines a much-needed spotlight on pinkwashing, a coin we termed to describe when a company or organization claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.
Breast cancer has become big business-corporations look good by associating themselves with breast cancer, but how much does their involvement benefit women? As one woman living with metastatic breast cancer says in the film, "Our disease is being used for people to profit. And that's not OK."
This movie is a potential game-changer, showing just how much the shiny pink status quo has cost us-and how little we've gained from it. As an advocate says in the film, "For people to finally rise up and object, they have to be aware of the lies they're being fed."
Pink Ribbons, Inc. is debuting at film festivals in the U.S. this spring and we'll keep you posted on where and when you can see it in theatres. In the meantime, get your free copy of our brand new Think Before You Pink Toolkit, which is a perfect companion to the film and, says, Samantha King, "gives both seasoned agitators and newcomers to breast cancer activism vital resources to change the conversation about breast cancer. Download it today and start changing the world, one pinkwasher at a time."
When it comes to breast cancer, profits far too often are priority number one. This toolkit helps advocates like you challenge the status quo and make sure women at risk of and living with breast cancer come first.
Breast Cancer Action is pleased to partner with First Run Features in the 2012 release of Pink Ribbons, Inc.
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Posts 1 - 29 (29 total)
Mar 30, 2012 11:32AM - edited Mar 30, 2012 07:47PM by Moderators
This film looks excellent. I am a documentary junkie and can't wait to see this.
Here is a link to a preview of the movie.
Sorry but I don't know how to get a hyperlink on here so you'll have to copy and paste it.
(edited by Mods to make the link clickable)
Apr 9, 2012 07:12PM 1Athena1 wrote:
I plan to see it this Friday at one of DC's specialty cinemas.
Apr 15, 2012 08:51AM Megadotz wrote:
I saw it Saturday at DC FIlmfest followed by a Q&A with the producer
It's defintiely worth seeing. It's on the film festival route through the end of May. It will start in theatres in New York and Los Angeles and start in other cities later. Mostly in theaters that generally show documentries. Here's a link to the current play dates:
PBS turned the documentary down.
I was suprised that it didn't show the percentages of where money went that collected by different events. The producer said that they had tried for two years to get the information and didn't have the resulrces to uncover it and the film's lawyers had issues with that direction.
What was interesting was that the main focus of the research is on treatment rather than prevention and that drug companies are the major sponsors. The first breast cancer awareness week was sponsored by a pharmaceutical firm.
A stage four support from Austin Texas spoke out in the film as well. They are very forceful in bringing their experience forward.
I know understand "pink washing" -- it's firms having high profile breast cancer sponsorship while using carcingens in their products or exposing their employees. One bright note -- Yoplait stopped using milk for cows given human growth hormone after an email campaign form activists.
I'm glad I saw it.
Apr 15, 2012 10:08AM Megadotz wrote:
There were definitely men in the audience. The guy sitting next me was a stay at home dad whose mother and grandmother had breast cancer -- he's worried for his daughters and had signed up for the Komen 3-Day. He wanted to know more about the diease and I told him about bco.
I'd say there were about 15% percent male audience if that helps any.
I think he'll be glad he came with you.
Jun 7, 2012 05:50PM CityFi wrote:
I saw the film on Tuesday, and it is a definite must-see. As an activist and a filmmaker, I thought it was pretty well-done. I had a few issues with it here and there but certainly ride with its overall intention and core message. This is based on the book by the same name by Samantha King (who is in the film as those of you who saw it know) which I have on my list to read. Right now I'm reading PINK RIBBON BLUES by medical sociologist Gayle Sulik. Anyone else read either of these?
Jun 7, 2012 07:47PM lintrollerderby wrote:
CityFi: I'm reading "Pink Ribbons, Inc" in hardcover and "Pink Ribbon Blues" on my iPad right now. Both are great and I can't wait to see the film. Have you gone to Gayle Sulik's website and read through her blog? Very interesting!
Jun 8, 2012 10:55AM - edited Jun 8, 2012 12:31PM by Megadotz
Today's Washington Post reviewed Pink Ribbons, Inc. I think the last two paragraphs of the review are worth sharing:
But the most persuasive interviewees by far are a group of stage IV breast cancer patients who bear articulate, dignified witness to why those mylar balloons, silly hats and you-go-girl slogans are so insulting to the fatal reality they face every day.
Everyone needs to see "Pink Ribbons, Inc.," if only to hear these women's voices, see their faces and remember them the next time we're asked to Think Pink.
Here's a link to the full review:
I heartily recommend this film.
Jun 8, 2012 12:05PM - edited Jun 8, 2012 12:37PM by SpecialK
I am having trouble finding a place to see it! It was screened at the Sarasota Film Festival but I was out of town. I have added it to my Netflix queue but the release date is currently still unavailable.
Jun 8, 2012 12:18PM Tazzy wrote:
Megadotz... that link doesn't work for me - would you mind please resending.
Jun 8, 2012 12:30PM Megadotz wrote:
I just updated the link.
Here it is in plain text-
and as a live link I hope
Jun 8, 2012 12:40PM Tazzy wrote:
Thanks Mega - first one worked for me
I cannot find where it is playing locally either. As it was out in 2011 I am going to see if I an find it in a video store (do the still exist??).
Jun 8, 2012 12:47PM Megadotz wrote:
Tazzy and Specialk,
It has just started limited release. Here is the page for confirmed playdates, it's throgh August. I suspect more venues will be added as the word gets out:
Hope you get a chance to see it.
Jun 8, 2012 01:00PM SpecialK wrote:
megadotz - thanks for the link. I will be in DC to participate in a vaccine trial in the next couple of weeks so may be able to see it there, I believe it is there now. Otherwise I will have to wait for it on DVD. It was in FL in April, but I was in California. I am wondering if PBS rejected it due to financial or international film rights issues, rather than content issues.
Jun 8, 2012 02:34PM - edited Jun 8, 2012 02:35PM by Megadotz
Yes, it's playing at Landmark E Street right now and has showtimes listed through the 14th. The theatre is downtown close to the Metro Center and Gallery Place metro stops.
Enjoy your time here.
Jun 8, 2012 04:43PM lintrollerderby wrote:
The DVD has a release date of September 25th on Amazon. I can't wait to see it. The official trailer on YouTube looks great.
Aug 31, 2012 03:28AM cookiegal wrote:
I thought the stage 4 group was powerful, the rest of the film I thought was weak.
The thesis is not my issue, but I thought the writing and shooting was kind of lazy. There was a lot of tell not show. They worked hard to make a walk look sinister.
I am not saying there are not BIG problems with pink ribbon marketing, but there was a lack of well crafted filmaking through much of it. The MBC ladies were the exception.
Sep 30, 2012 12:28PM DivineMrsM wrote:
According to Amazon.com, this movie came out on DVD two days ago, September 25, 2012. That is good news, more of us will be able to view it.
I'm gathering some information about organizations that are best to donate to, the ones who spend their money on research and looking for a cure. I came across another link on bc.org that mentioned this movie. I'd never heard of it before. I went to my local library's website and was able to place a hold on the DVD. Looking forward to watching it.
Oct 2, 2012 07:39AM DivineMrsM wrote:
The above is a link to a a simple form to fill out letting your own elected state officials know we want action. This is Breast Cancer Actions statement: After three decades of “awareness” campaigns and billions of dollars raised, breast cancer remains a public health crisis of epidemic proportions. It is time to demand that our elected officials take bold, meaningful action for breast cancer prevention and better breast cancer treatments through independent research and strong regulation. Take action today and ask your elected officials to publicly endorse the 2012 Breast Cancer Action Mandate for Government Action.dx 2/9/11~ER+/PR+/Her2- stage iv
Oct 8, 2012 12:20PM DivineMrsM wrote:
Okay, I watched the movie this morning. I found it kind of confusing the way it was all put together. They showed a lot of different large groups walking for the cause and spokespeople for Susan G. Komen, Avon, Ford, that I couldn't decide if they were showing them because they agreed with them or what. If the purpose of this movie is to blow the whistle on corporations and organizations that don't do bc any good, they need to be more clear who they are against and why.
Oct 9, 2012 10:00AM CityFi wrote:
TheDivineMrsM, in fairness to the filmmakers, my guess is that even though they have a definitive point of view, they had to give the people they're critiquing air time. When a documentary filmmaker doesn't do that, they get reemed for being propaganda, biased, etc. I think they were hoping that by allowing the "opponents" a chance to have their say and be authentically who they are, the discerning viewer would see that there's not much there but publicist-crafted spin. In particular, Nancy Brinker and the spokesperson for Ford gave incredibly superficial responses in my book. I think with the inclusion of Samantha King, Susan Love, BCA and Barbara Ehenreich, the amount of time they're given and where they're placed in relation to the pink-ribbon stalwards, it was clear (to me at least) where the filmmakers actually stand even as they gave the opposing side a chance to respond... as they should have. They had to. If they didn't, they would lose credibility and be dismissed.
I do wonder if they tried to get KFC and YoPlait to respond though since they were specifically called out. It wouldn't suprise me one bit if they tried and were ignored!
Oct 9, 2012 01:42PM Megadotz wrote:
The producer did a Q&A after the showing I attended.
She was up front about her viewpoint with the various folks she interviewed and asked if they wanted to present ther side. She made an interesting comment about the interview with the Ford representative. Whenever a comment was made that the "handler" present didn't care for, he would make a noise or do something else to spoil the shot.
The part of the talk that I found most disappointing was that both Canadian pubilic televesion or PBS in the US passed on showing the film when it was offered to them. Perhaps it was too revealing about some network underwriters.
The Brinker interview was conducted before the Planned Parenthood defunding inicident.
Yoplait may have been called out, but they got some snaps for stopping the use of milk from cows treated with hormones after being informed of the link to cancer.
Information from Breast Cancer Action was also handed out. The screening was part of DC Filmfest.
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